How to Explain Tech Concepts to Non-Tech Stakeholders

How to Explain Tech Concepts to Non-Tech Stakeholders

Are you tired of struggling to explain technical concepts to non-technical stakeholders? Do you feel like you're speaking different languages?

Many engineers struggle to communicate clearly because they do not take into account the audience's perspective and are often under-prepared, resulting in misleading communication.

I'll share concise tips for simplifying technical concepts, using analogies effectively, and engaging with non-technical audiences, aimed at bridging the communication gap.

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Enhancing your ability to explain technical concepts will significantly improve collaboration and project outcomes.

Here are the takeaways:

  1. Use visual aids and analogies
  2. Speak simply and clearly
  3. Be open to feedback
  4. Know your audience
  5. Practice relentlessly
  6. Prepare thoroughly
  7. Engage actively

1. Use visual aids and analogies

Visual aids like diagrams, charts, or graphs can greatly help in illustrating technical concepts. Analogies and metaphors can also serve as powerful tools for explaining abstract ideas. For instance, if you're describing a software algorithm, you could compare it to a recipe or a traffic flow. These comparisons aid in creating mental pictures and facilitating understanding.

2. Speak simply and clearly

Avoid using jargon or overly technical terms that might confuse your audience. Instead, use simple language, short sentences, and concrete nouns. Use active voice and avoid ambiguity to ensure your message is easily understood.

3. Be open to feedback

Once you have presented a technical concept, ask for feedback from the audience. Ask if they understood the idea and if there is anything that is not fully understood. Welcome suggestions and be willing to refine your explanation based on feedback.

4. Know your audience

Before communicating with non-technical stakeholders, find out about their background and role. This will help you tailor your message, use relevant language and understand their needs and pain points.

5. Practice relentlessly

Developing communication skills takes time and effort. Look for opportunities to practise explaining technical concepts to different audiences. Ask your colleagues for feedback or record yourself analysing your presentations to identify areas for improvement.

6. Prepare thoroughly

The key to successful communication is preparation. Plan your message, anticipate questions and gather supporting materials such as diagrams, flowcharts or pictures. Organise your ideas and rehearse your explanations to ensure confidence and clarity.

7. Engage actively

Communication is a two-way street. Encourage dialogue, ask questions. Watch for signs of confusion or disinterest and tailor your approach accordingly.


With practice and persistence, you'll be able to communicate complex ideas in simple, understandable ways that increase collaboration, build trust, and produce better results in your projects.